High-end jewelry

Rodrigo Otazu is a jewelry designer, who designs jewelry for big brands like Swarovski, and many of his creations were worn by famous actors and singers like Madonna, Rihanna, Sarah Jessica Parker and Lady Gaga. For his designs, he uses Shapr3D.

Rodrigo Otazu is a jewelry designer, born in Argentina. Now he lives in New York.

He designs jewellery for big brands like Swarovski, and many of his creations were worn by famous actors and singers like Madonna, Rihanna, Sarah Jessica Parker and Lady Gaga.

And Rodrigo is also a proud Shapr3D user.

We had a chance to catch him for an interview. He had many interesting things and ideas to share.


How did you first come across Shapr3D?

Back in the day, I was always looking for people who could draw very well and interpret my designs. I have a friend who is a painter. He has been helping me a lot for years, and as a gift, I bought him an iPad Pro and an Apple Pencil. A little later he told me that there’s a great app that I might be interested in. This app was Shapr3D. So I downloaded the app and started using it.

I had very little knowledge of 3D design before, but Shapr3D was very intuitive to use. Had one session where the basics were explained to me and watched a few tutorials. This is how I got started.


However, it is important to note: you have to invest time into getting the practice. The program is user-friendly, but you have to put the effort into getting very good at it. But it is worth the time.

How was your experience with the iPad Pro?

I bought an iPad Pro earlier but didn’t really use it. I had an Apple Pencil as well, but there were not many apps that used its full capability. To be honest, I have never been a big friend of tablets. Until I found Shapr3D. I am completely crazy about it right now.

Now I only use Shapr3D to design jewelry items, necklaces, watches.


How did your design workflow look like before?

A few years ago I used to make most of my designs with my hands and using Photoshop. But after a while, I got stuck as some shapes are really hard to create in Photoshop. I realized that I needed help. That was when I started looking for people who were drawing very well and could help me. But then I found out that sometimes my ideas are so complex and unique that nobody else could make them happen. Only me.

That’s also something I love about the app. I can do things on my own, and it also saved me a lot of time and energy because now I don’t have to explain to factories how to produce my ideas.

For example, this is an earring box I designed a few days ago.

earing box 3d model

What happens when you are done with a design?

Once I am done with a design in Shapr3D, I take screenshots and videos of the product. Then I send these to the clients or the factory. This way the factory or the client can get the full experience of my design idea.

There are jewelry makers in London, Milan, Hong Kong or even New York who I work with.


It usually takes about 6-8 weeks to get from idea to having an actual jewelry product out on the market.

What is your design philosophy?

You have to believe in yourself.

I always try to make beautiful things. And beautiful people like beautiful things.

That’s probably one of the reasons why big brands and famous actors and singers

like Rihanna, Lady Gaga, Jennifer Lopez, Britney Spears, Selena Gomez, Nicky Minaj, Naomi Campbell, Bruno Mars or even Madonna wear items designed by me.

The tools and transformations are all out there. Available to everybody. You just have to use your imagination.

What is the next step for you?

I still feel like there are many options and possibilities I haven’t discovered in Shapr3D. I only know a few steps, but I can already create very interesting forms and models. I’d like to get better in the future.


What is your advice to someone who is just starting out?

Just start playing with a design in mind. And then practice. I find Shapr3D a great partner in this process. The program is very simple, but you can still do complicated things with it.

This is how I got started. I just started playing with it and suddenly wonderful things happened.

You can find out more about Rodrigo Otazu on his website and Instagram profile.

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